戰昇的部落格

 When you live in 21th in Taiwan, everyone would hear the Oppan Gangnan style before. K-Pop really play an important in my life. When I was a junior high school student, the melody of “sorry, sorry” which is sang by SUPER JUNIOR was occupied in my brain. Moreover, this song also becomes many program of assorted entertainment’s inspiration. When some people feel guilty to others, they may sing this song to him. Few years later, Gangnam style spreads around the world. We could hear this song everywhere, and many youtubers used this song as background music. K-Pop not only effect the music industry, it also extended to other industry.

    First and foremost is product endorser. Many K-Pop singers become the product endorser. When they recommend some cosmetic, many people would jump on the bandwagon to buy. They also could recommend some mobile games or some snacks. Many products increase the sale after recommend by the K-Pop singers, it also enhance the brand awareness and brand image.

   Other is TV shows. Many K-Pop singers or group upload their MV on the internet like YouTube. It spreads globally quickly and cumulates their reputation. When they are famous from door to door, they will join many television program. They use their reputation to enhance the programs’ rating.

   Last but not least. Some K-pop singer start their business when they become famous. They create their own brand and walk at the cutting edge of fashion. They earn more money from their business and let K-Pop become their interesting or side occupation.  

    Although when we see their well sight, we will not see the other side. If they want to become famous, some people need to be trained at their young age and sacrifice their freedom. By the way, this K-Pop wave also derive some private worry like “slavery contracts”. Once, the K-Pop will not popular one day, it would like the bubble and result to several problems to Korea.

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